Nour El Gourany I Customer Experience I Business Design I Innovation I Basel & Copenhagen

My purpose.

So, this is where it all kind of started. Me on my first day in kindergarten. It's the moment that kept me asking myself: "What is my purpose?" The boy inside me would answer: "Playful (lifelong) learning." The adult inside me on the other hand says: "Building meaningful connections between customers and brands."

Constantly learning what people want and why they want things is where I feel a tingle in my belly. It's about meeting their needs through desirable experiences.