Nour El Gourany I Customer Experience I Business Design I Innovation I Basel & Copenhagen

My purpose.

So, this is where it all kind of started.
Me on my first day in kindergarten. It's the moment that kept me asking myself:
"What is my purpose?"
The boy inside me would answer:
"Playful (lifelong) learning."
The adult inside me on the other hand says:
"Building meaningful connections between customers and brands."
Constantly learning what people want and why they want things is where I feel a tingle in my belly. It's about meeting their needs through desirable experiences.