Fictional Reality Commerce is a new way of marketing and thinking about your business. Instead of using Mickey Mouse as a fictional product under the auspices of the Disney brand and marketing his story as a fictional character, why not make Mickey the actual creator of the business and integrate the stories that bring that character to life with the actual business as the backdrop of those stories? In essence, melding fiction and reality in such a way as to bring an entirely new level of entertainment and product/service exposure and subsequent consumption to the general public. FicRealComm. The next paradigm in business.